78% of Men have Underwear over 10 Years old
Why Men Don't Replace
Branding
Cost
Average Pair of Underwear $20
Laundry
Throwing Away Pairs Results in More Laundry
Despise Shopping
Most Guys Would Rather NOT Shop



Throw Away Old Pairs
Confidence
New Underwear Subconsciously Feels Great
Health
Doctors Say Underwear Should Be Replaced Every 18 Months
Bedroom
56% of Lovers Say Old Pairs are the Biggest Turn Off


