78% of Men have Underwear over 10 Years old

Why Men Don't Replace 

Branding

Cost

Average Pair of Underwear $20

 

Laundry

Throwing Away Pairs Results in More Laundry

 

Despise Shopping

Most Guys Would Rather NOT Shop

Throw Away Old Pairs

Confidence

New Underwear Subconsciously Feels Great

Health

Doctors Say Underwear Should Be Replaced Every 18 Months

Bedroom

56% of Lovers Say Old Pairs are the Biggest Turn Off

Why Men Should Replace