78% of Men have Underwear over 10 Years old

Why Men Don't Replace 

Branding

Cost

Average Pair of Underwear $20

Laundry

Throwing Away Pairs Results in More Laundry

Despise Shopping

Most Guys Would Rather NOT Shop

Throw Away Old Pairs

Confidence

New Underwear Subconsciously Feels Great

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Health

Doctors Say Underwear Should Be Replaced Every 18 Months

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Bedroom

56% of Lovers Say Old Pairs are the Biggest Turn Off